Services
E-commerce Discovery
Creative Direction
Site Architecture
Custom UX/UI Design
Shopify Plus Development
System Integrations
Klaviyo Email Marketing
Saas integrations
Shopify Plus
Klaviyo
Elevar
Gorgias
Signifyd
Background
Renowned for its thoughtfully designed creative collection, the KINGICE and its products represent the epitome of culture, high quality, and bling. As the brand was launching its DTC channel, the team recognised the need for a digital flagship that would not only enhance its luxury standing but also connect with jewellery enthusiasts worldwide. To achieve this goal, our team was engaged to collaborate in designing and engineering an exceptional e-commerce experience that truly embodied the brand’s theme.
Approach
Understanding the significance of this endeavour, we embarked on a journey to create a digital platform on Shopify Plus that seamlessly translated the vibe and persona of KINGICE through online media. Working hand in hand with KINGICE, we co-created an exceptional e-commerce destination that mirrored the cultural relevance and impact the brand and its collaborators have had on pop culture and thoughtfully integrated compelling content and products, providing customers with a captivating and intuitive shopping experience, underpinned by cutting-edge technology solutions.
SCALABLE E-COMMERCE PRESENCE
Since KINGICE’s commercial calendar involves an ongoing introduction of designer drops and collections, we started our project off by carrying out an intensive technical discovery, from which we learned more about the brand’s aspirations for its e-commerce platform. Driven by the need for a scalable and customised digital platform, we embraced Shopify Plus as the optimal choice. We then proceeded to build a custom Shopify Plus theme and leverage the platform’s cloud-based architecture to seamlessly accommodate integration needs and internationalisation efforts while providing the necessary scalability for front-end customization and design.
Clean UX Design
While functionality remained central to the new storefront design, it was equally important for KINGICE to have a website that seamlessly reflected its brand narrative and core values. The expanded-screen real estate, streamlined collection, and product description pages, along with a user-friendly navigation path, collectively ensured smoother transitions for users. This deliberate design effectively conveyed Vitality’s heightened global influence and its evolution into its most profound expression.
Examples Of Creatives
- +1 (470) 543 - 5052
- contact@thewmediagroup.com
- Buckhead, Atlanta GA
SERVICES
- Content Creation
- Social Media Management
- Social Paid Ads
- PPC Ads
- Web Development
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ABOUT US
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